Kai Goerlich in Forbes
The economy seems to act like a domino play these
days. One initial stone sets off a cascade of falling economies. Apparently, the
only way to fix this critical situation means returning to growth. Perhaps this
is true, but I feel a lack of imagination with this solution and would like to
offer an alternative.
...
In my view, the age of information and
telecommunication started in 1940 with the development of computers and
telecommunication and ends in 1990, when we entered the new age of entanglement,
initiated by the launch of the World Wide Web and the second generation
of GSM.
Intrigued, I wondered if there might be a view on economical waves as well.
Unfortunately, I could not find anything off the shelf (readers, if you’ve
found something please let me know) and used the number of IPOs instead. Between 1950 and 1980, when the IPOs finally took off, we had national
economies, followed by international business overlapping with the PC wave and
globalized business in line with the networked computing wave. A perfect match,
IT and business aligned.
Reacting to the Recession
But as we know, just at the end of networked computing, we crashed and ran
into a recession. Why? The economies have been networked too much. Risk and
recession spread globally, just like diseases, plants, animals and ideas spread
via our global travel routes. In essence, we tore down too many barriers that
once separated the ecosystems from each other. It’s as if we wanted to fill the
Mediterranean Sea hoping for cute zebras (and more business) and got crocodiles
and hyenas instead.
Is there a way out? Yes, the smart computing wave will fulfill its equivalent
in the economy of connected ecosystems. The focus of our activities will shift
to smarter regional business subsystems connected which each other. Compared to
our recent situation, the difference is threefold. First, subsystems will be
much better managed and analyzed. Second, all local usage (energy, space,
natural reserves) will be balanced. Third, the global economy will not be as
hyper connected and prone to fast moving crises.
Diversity Makes a Return
Returning to a level where real life acts and re-establish more diversity is
in order. Scientists believe the financial system is not a true network but more
a global oligopoly, where 1% of the transnational companies, most of them banks,
control 40% of the global market (New Scientist, Vol. 212, 2011). As a result
the world appears global but in reality, life is not.
The energy flow in an ecosystem is first local and global second. The
financial crisis shows that simply globalizing the value of very local U.S. real
estate or betting heavily on global currency effects the way Iceland did, is too
far removed from the local economy and its special make up. The same effect can
be seen with production and the use of natural resources. For example, we
allowed the globalization of the fishing industry and did not allocate the very
local effects into the equation (fish is not for free, you take out energy with
every fish you catch and the ecosystem needs to be nurtured).
Obviously, it is not logical to get fish caught at the other side of the
world for a much lower price than local fish. But as fishing companies are
optimized on scale and profitability, local resources are consumed without
benefitting the local communities. In the very end, we destroy diversity on a
local level. We can do much better.
http://www.forbes.com/sites/sap/2011/12/05/goodbye-global-economy-hello-local-ecosystems/
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